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Case Study — Automotive

321speed → Svět Sporťáků

Prague's biggest American muscle car rental partnered with us to elevate their web presence and lead a full rebrand — 321speed became Svět Sporťáků: a fully custom PHP platform with online reservations, a booking calendar and its own admin panel for managing the entire fleet, trackdays and content.

Visit svetsportaku.cz
100%
Custom code — zero templates
1→1
Seamless rebrand, identity intact
<1s
First contentful paint
24/7
Self-managed via admin panel

Drag to compare the transformation

01

Homepage

A stronger, more cinematic first impression.
svetsportaku.cz
svetsportaku.cz new homepage
321speed.cz old homepage
Before
After
Scroll to explore · drag handle to compare
02

Car Detail Page

Where the customer decides — clearer and more engaging.
svetsportaku.cz / vozy
svetsportaku.cz new car detail
321speed.cz old car detail
Before
After
Scroll to explore · drag handle to compare

What we improved and why

A bold, custom identity

We designed a cinematic, dark interface built entirely from custom code — capturing the adrenaline of driving an American muscle car.

Conversion-focused detail pages

Each car has a rich detail page with clear specs, strong imagery and a built-in reservation form with a live availability calendar — built to turn interest into bookings.

A seamless rebrand

321speed evolved into Svět Sporťáků. We carried the rebrand across the whole site while keeping the audience, bookings and SEO momentum intact.

Built to perform

Optimized assets and clean architecture deliver near-instant loads — critical for keeping high-intent visitors engaged.

A custom admin panel for full control

The new platform ships with a tailor-made admin panel, so the team runs the whole site themselves — no developer required.

  • Manage car reservations and trackday bookings
  • Add, edit and delete cars — and the used-car marketplace
  • Review and approve every incoming reservation
  • Secure, role-based access for the team
admin
Svět Sporťáků admin panel dashboard
admin / vozy
Admin panel — fleet management overview
Fleet management — add, edit and reorganise every car in seconds.
admin / detail
Admin panel — per-car detail editor
Per-car detail editor — specs, pricing, gallery and availability.

From phone calls to instant online bookings

Reservations used to run over phone and SMS. Now every car takes bookings directly online — and the owner stays in full control.

01

Customer books online

On any car's detail page the customer submits a reservation form for the dates they want.

02

Instantly on the calendar

The reservation appears immediately in the calendar right on that vehicle's detail page.

03

Owner notified by email

The owner automatically receives an email that a new reservation is waiting in the admin panel.

04

Approved in the admin panel

The owner reviews and confirms the booking from the admin panel — fully in control.

Technology & craft

PHP Custom Admin Panel Online Reservations Booking Calendar Email Notifications Trackday Management Used-Car Marketplace Responsive Design

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